Intellectual property is one of the most important assets of any business. Leveraging its potential involves well-structured management throughout its lifecycle. Managing large IP portfolios requires a good docketing system and due diligence. Businesses need to be constantly vigilant about IP commercialisation and potential IP infringements. This course covers the important aspects of IP management. It includes:
- Kinds of commercialisation that an IP owner can explore to exploit IP
- Role of IP firms in IP management
- IP docketing
- Legal and technical aspects of digital rights management
- IP due diligence
- IP valuation
The standout feature of this module is that you will be able to analyse how a company's IP portfolio is assessed based on financial, commercial and legal benefits. You will also develop an understanding of how IP firms and organisations, structure IP management and use different digital rights management tools to safeguard their IP in the largely vulnerable digital world.
The test of an innovation, after all, lies not in its novelty, its scientific content or its cleverness. It lies in its success in the market place.Peter F. Drucker
Dr Pratima Narayan
Instructor, EBC Learning & Advocate & Mediator, Co-founder, Techlawlogi Consulting LLP
Dr Pratima Narayan is an Advocate, Mediator and Co-founder of Techlawlogi Consulting LLP. She is an Editor and Consultant at EBC Learning. She has offered courses on consumer law, arbitration, e-commerce, contract law and corporate law on the platform. She has authored a book on ‘Electronic Commerce: Legal Compliance’, published by Eastern Book Company. The book comprehensively outlines the various legal and regulatory frameworks and compliance for e-commerce players. Dr Pratima has served the legal academia for over two decades as a visiting faculty at various reputed law schools and business schools. Dr Pratima holds a Doctorate in Law from the National Law School of India University, Bengaluru.
Managing Associate, LexOrbis
Ms Chotia is a registered Indian patent agent and the Karnataka State Bar Council member. She holds a master's in Biochemistry and a bachelor’s in Biotechnology and Law. She has 11+ years of rich experience in strategic business counselling on intellectual property matters, and she partners with commercial and scientific teams to develop comprehensive and cost-effective global IP portfolio strategies. She has represented multinational and domestic clients in India, PCT and global (including US, EP, JP, CN, KR, AU, CA etc.) patent drafting and prosecution. She also represents clients in prosecution & opposition hearings at the Indian Patent Office and matters with the National Biodiversity Authority of India. Meenakshi has expertise in conducting due diligence (search & analysis), handling oppositions, and third-party observations. She also has expertise in conducting various searches & providing opinions on matters including patentability search, freedom to operate search, invalidation search, equivalent search and landscape search. She represents a wide range of clients across the life-sciences sector, including fields of biotechnology, synthetic biology, chemistry, biochemistry, biopharmaceuticals, genetic engineering, medical diagnostics, immunology, therapeutics, microbiology, bioinformatics, materials science, textiles and polymer technology. She delivers seminars on various platforms on Indian patent law and patenting strategies.
Dr Shivani Shrivastava
Associate Partner, LexOrbis
Dr Shrivastava is a registered patent agent with over 16 years of experience. She holds PhD in bioinformatics, M.Sc. in plant science and an LL.B. She has also done an executive programme (TLPWE) from IIM Calcutta. Her technical areas of expertise include plant science, chemistry, biotechnology, biochemistry and medicinal products. She regularly advises clients on filing and prosecuting patent applications in India and foreign jurisdictions including the US, EPO, AU, NZ, etc. She works closely with clients and manages their IP portfolio. She has expertise in mentoring individuals, start-ups, SMEs and advising them on building IP strategy and portfolio management. She is also involved in various IP-related business deals, which include IP valuation, due diligence, technology transfer, licensing, etc. She regularly attends conferences and seminars organised by GIPC, FICCI, IPO, National Law Universities etc. discussing various national and international intellectual property issues. She published several articles and delivered lectures at various forums.
Partner, Factum Law
A dispute resolution counsel, Ashok represents clients in the food and beverages, healthcare, pharmaceuticals, aerospace, defence and technology, banking and financial services, real estate and construction, e-commerce and hospitality areas, in domestic and international dispute resolution. His work in the field of Intellectual Property Rights involves not only advising and assisting clients in protecting and commercially exploiting intangible assets but also in representing clients in various IP litigations involving trademarks, copyright and trade secret/confidential information actions. He has also had the distinction of securing several John Doe orders in the enforcement of trademarks, in addition to working with clients on global IP protection and cross-border enforcement of IP Rights. Ashok is an invited speaker at the New Delhi-based independent think tank, the Observer Research Foundation, NLSIU Bengaluru, IIT Kharagpur, IIM Bangalore, NALSAR Hyderabad and GNLU Gandhinagar.
C R Jacob
Senior Strategist IP & Business, LexOrbis
Mr C R Jacob is a senior strategist for IP & business at LexOrbis, an entrepreneur, and a startup mentor. At LexOrbis, he regularly advises large and small organisations, and especially startups in their IP strategy and business strategy, IP prosecution, IP valuation, and IP commercialisation. He founded IP Astra, a boutique IP consulting firm later merged with LexOrbis. He was on the board of directors at BPE Biotree India Pvt. Ltd., a biopharma equipment manufacturer, now a member of the Zeta Group, Austria. He is also an investor in an eyewear startup. Mr Jacob regularly conducts IP sessions for startups at IIM Kozhikode LIVE—startup incubation centre. Mr Jacob has a BE and MTech in electronics and has done EPGBM from IIM Calcutta.
Intellectual property is a key aspect for economic development.Craig Venter
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